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Henkell Merges U.S. Business Under Newly Formed Freixenet Mionetto USA

December 5, 2018

Henkell & Co.’s U.S. sparkling wine companies, Mionetto USA and Freixenet USA, have announced plans to merge their operations, effective in January.

Under the new name of Freixenet Mionetto USA, the merged company will be led by three co-managing directors: Mionetto USA founder and CEO Enore Ceola, who will focus on sales and marketing; Mionetto USA CFO Simone Gentilini, who will oversee finance, administration, and operations; and Freixienet USA president Tom Burnet, who will be in charge of winery operations at California’s Gloria Ferrer, as well as retail operations and direct-to-consumer business. The joint company will be headquartered in White Plains, New York.

Altogether, the Freixenet Mionetto USA portfolio will include nearly 30 sparkling wine brands from Spain, France, Italy, Germany, and Australia. Germany-based Henkell, which already owned Mionetto, took a controlling stake in Spain’s Freixenet earlier this year.—Julia Higgins

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