Exclusive news and research on the wine, spirits and beer business

News Briefs for January 7, 2019

January 7, 2019

•Sterling Vineyards, part of the Treasury Wine Estates portfolio, is launching a new line of wines packaged in resealable aluminum bottles. Retailing at $8 a 375-ml., the new range initially includes Sterling Vintner’s Collection Chardonnay, Cabernet Sauvignon, and Rosé offerings. Sterling’s aluminum bottles are targeted at sporting and concert events and other on-the-go occasions. The 375-ml. wine category has been growing by strong double-digits in IRI channels over the past year, up 54% in dollar sales and 35% by volume.

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