Premium Pinot Noir Drives Impressive Growth For Oregon Wines

Oregon’s wine industry has made significant strides in recent years and is providing a growth engine for marketers—especially in the premium-and-above Pinot Noir segment. Around 1,050 vineyards are now planted in Oregon, according to the Oregon Wine Board, up from just 480 in 2000.

The state produced 3.6 million cases of wine in 2017, up 6% from the year prior, and saw revenue jump by 4% to $551 million. In terms of retail price per bottle, Oregon wine now crushes its domestic competition: Its average bottle price hovers around $16 a 750-ml., far exceeding the median cost of wine from Washington ($10) and California ($7). Market Watch has a full report on the burgeoning category.—Julia Higgins

Tagged : Market Watch, Oregon wine, Pinot Noir

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