Exclusive news and research on the wine, spirits and beer business

News Briefs for January 18, 2019

January 18, 2019

•The California Bureau of Cannabis Control (BCC) announced that marijuana deliveries will be allowed anywhere in the state, irrespective of local laws that may ban recreational sales and stores. The move will significantly increase the customer base for delivery companies like Eaze, who will now have access to a new and essentially captive market with consumers in prohibition-minded communities. The BCC said they considered the overwhelming public support for the policy in making their decision.

•Vermont-based WhistlePig Rye Whiskey has taken on a new minority investor, BDT Capital Partners. The structured equity investment will provide WhistlePig with further resources to continue expanding its business following a 40% revenue jump in 2018. In terms of recent expansion moves, WhistlePig CEO Jeff Kozak tells SND, “We have added a new still, built three more warehouses, and also added a bottling line. In the coming months, we’ll expand to several new states and are looking toward supporting key international markets where the brand is already for sale—including London and Paris—along with entering new markets.”

•Brown-Forman has extended its Cooper’s Craft Bourbon brand with a new, higher-proof extension. Cooper’s Craft Reserve is bottled at 50% abv and matured in charred oak barrels that have been chiseled to allow more interaction between whiskey and wood. The Lexington Herald Leader reports that Cooper’s Craft Reserve is currently rolling out in select markets with a retail price of around $32. Cooper’s Craft had U.S. volume of 6,000 cases last year, according to Impact Databank.

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