Exclusive news and research on the wine, spirits and beer business

News Briefs for January 22, 2019

January 22, 2019

•Champagne house Piper-Heidsieck has extended its partnership with the Academy Awards, returning as the official Champagne of Oscar season for the fifth year in a row. The partnership features an Oscars-themed magnum release of Piper’s Cuvée Brut to be served at the ceremony and the official after party, Governors Ball. Bill Terlato, president and CEO of Piper-Heidsieck importer Terlato Wines, said the brand’s “continued association with the Oscars strengthens its brand awareness and connection to consumers,” adding that Piper is currently seeing double-digit growth of over 20% in the U.S.

•Wilson Daniels has appointed Taylor Case as director of national accounts—Southern Territory. Case joins Wilson Daniels with over two decades of experience in the wine industry, most recently as vice president of sales, Southeastern U.S., for Vineyard Brands. Before Vineyard Brands, Case worked in sales at Breakthru Beverage. In his new role at Wilson Daniels, Case will oversee the company’s national accounts as well as lead the on- and off-premise team that handles chain accounts in the region.

•Dayton, Oregon-based Sokol Blosser Winery has unveiled a new look across its portfolio. Changes include redesigned labels with an updated logo and pen-and-ink sketches intended to reflect the sense of place behind each wine. The redesign extends across the entire Sokol Blosser range, including the recently launched Bluebird Cuvée Sparkling, Big Tree, and Orchard Block Pinot Noirs, and six other single block estate Pinot Noirs. In addition to its namesake brand, Sokol Blosser produces a white blend, red blend, Pinot Noir, sparkling wine, Riesling, and Chardonnay under the Evolution label.

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