News Briefs for January 23, 2019January 23, 2019
•Southern Glazer’s Wine & Spirits and Gérard Bertrand have expanded their partnership, adding five new U.S. markets. The addition of the new states—Arizona, California, Hawaii, Utah, and Wyoming—means that the companies are now aligned in 33 states across the U.S. The deal is expected to give the French wine brand a leg up in the national accounts channel, as it gains access to extensive SGWS data covering retail and on-premise trends. Previously, Young’s Market Co. handled Gérard Bertrand in these five markets.
•Rémy Cointreau saw its sales rise 8.1% to €849 million ($962m) in the nine months through December, marking the first three-quarters of its fiscal year. Flagship Cognac label Rémy Martin drove growth, with the brand’s global sales jumping 13.1% to €582 million ($660m). Rémy’s Liqueurs & Spirits division posted a sales increase of 2.3% to €197 million ($223m), with third-quarter progress accelerating on the launch of new marketing initiatives across the portfolio, including a new “Art of the Mix” push for Cointreau seeking to emphasize its use in the Margarita cocktail.
•CBS has rejected a Super Bowl ad from U.S.-based cannabis company Acreage Holdings. Acreage reportedly was willing to pay $5 million for a 30-second ad during the big game, aiming to use the platform to advocate for medical marijuana. While CBS hasn’t commented on the situation, a source told CNN that the network isn’t accepting cannabis ads at this time. Acreage plans to place a 60-second version of its proposed ad on its website. Former House Speaker John Boehner joined Acreage’s board last year.
•Pusser’s Rum, imported by Shaw-Ross, has reformulated and repackaged its 15-Year-Old “Crown Jewel” expression. Among the changes, the revamped 40%-abv bottling has replaced the rum blend’s column-distilled component (previously sourced from Trinidad Distillers) with a rum from Guyana. The new release is limited to 3,000 cases—1,000 each for the U.S., U.K., and the rest of Europe. Pusser’s is headquartered in the British Virgin Islands, with offices in Charleston, South Carolina.
•Argentina-based Bodegas Caro, a joint venture between the Catena and Rothschild (Lafite) families, has named Philipe Rolet as estate manager. Rolet comes to Caro from Bodegas Argento, where he served as CEO. Meanwhile, Caro technical director Fernando Buscema will transition to a new full-time role with the Catena Institute of Wine, where he already serves as executive director, while remaining on Caro’s board.
•MillerCoors has appointed Kraft Heinz veteran Michelle St. Jacques as chief marketing officer. At Kraft Heinz, St. Jacques was senior vice president and global head of brands and capabilities, leading advertising campaigns across the portfolio. Before that St. Jacques was a senior brand-building director at Unilever. St. Jacques replaces David Kroll, who left MillerCoors last summer.
•Johnson Ho, proprietor of the Pantheon Wine Shoppe in the Chicago suburb of Northbrook, is retiring after more than 40 years in the business. Pantheon, which will close at the end of February, has been one of the nation’s premier sellers of high-end Bordeaux and Burgundy.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.