News Briefs for January 25, 2019
January 25, 2019•Deutsch Family Wine & Spirits has unveiled Yellow Tail’s Super Bowl ad for 2019. This year’s ad kicks off the brand’s “Tastes Like Happy” campaign and features two fan-produced video segments incorporated into a traditional ad featuring 22 actors filmed in Miami, Florida. The company will spend $6 million to reach an estimated 100 million viewers during the big game. The outlay accounts for a large portion of Yellow Tail’s planned media spend of over $10 million for the full year. In IRI channels, Yellow Tail depleted 4.1 million cases, up 0.3%, for the year-to-date ending December 30.
•Hennessy Cognac is also advertising during the Super Bowl this year. Hennessy will air a spot from its “Never Stop. Never Settle” campaign between the third and fourth quarters in markets including Philadelphia, Washington D.C., Houston, Dallas, Atlanta, Boston, Las Vegas, New York, San Francisco, Los Angeles, Chicago, and Miami. Narrated by hip hop artist Nas, the commercial tells the story of turn of the 20th Century cycling champion Marshall “Major” Taylor.
•Napa-based Chardonnay specialist Rombauer Vineyards is staking a claim in California’s Gold Country. Wine Spectator has learned that the family-owned wine company has purchased the 65,000-square-foot Renwood winery in Amador County from Ren Acquisition, Inc., an Argentine investment group whose owners include billionaire vintner Alejandro Bulgheroni and winemaking veteran Carlos Pulenta of Vistalba. The sale includes the winery, a 20-acre estate vineyard planted mostly to Zinfandel, and a tasting room, but not the Renwood brand or Renwood Ranch’s 135 acres of vineyards, which will remain with Ren Acquisition Inc. The Renwood brand will continue to be sold and marketed by Pacific Highway Wines & Spirits, which handles a number of Bulgheroni-owned wines. Rombauer will move production of its Zinfandel to the Renwood facility, which will reopen in April. The sale price wasn’t disclosed. Wine Spectator has more.
•The Macallan is set to launch a new 52-year-old single malt Scotch whisky. Bottled at 48% abv, only 250 bottles were produced from one Sherry-seasoned cask; 42 bottles are destined for America, where they will carry a suggested retail price of $53,500 a 750 ml. The new Macallan 52-year-old follows last year’s 50-year-old release from the luxury single malt brand.
•Napa Valley-based Joseph Phelps Vineyards has partnered with Bordeaux négociant houses CVBG, Duclot, and Joanne for international distribution of its Insignia and Napa Valley Cabernet Sauvignon wines. The new deal will take effect in September. Joseph Phelps has nearly 400 acres under vine in Napa Valley and 100 acres across the Sonoma Coast. Moving forward, the winery will look to secure international representation for more wines within its portfolio.
•Lodi, California-based winery Scotto Cellars has launched a new wine brand, USA Cabernet. Retailing at $17.76 a 750-ml., in a nod to America’s year of independence, USA Cabernet was created in partnership with Houston ad agency The Hucksters and is rolling out nationwide. Scotto’s Rare brand earned Impact “Hot Prospect” honors last year.
•MillerCoors has lost the naming rights to Miller Park, the Milwaukee Brewers baseball stadium. The ballpark will be renamed for a new sponsor, American Family Insurance, starting with the 2021 season. MillerCoors has held naming rights to the stadium since it opened in 2001.
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