News Briefs for February 4, 2019February 4, 2019
•The latest installment in Glenmorangie’s Private Edition series, two new whiskies from Buffalo Trace’s Experimental collection, a new Balcones single malt, and a host of other new labels are profiled in Whisky Advocate’s latest weekly roundup of new whisk(e)y releases. Their website has the full story.
•Last night, Brown-Forman featured its flagship brand during the Super Bowl pregame, placing Jack Daniel’s in the spotlight on one of America’s biggest nights for advertisements. The company aired its “Our Town” spot, which features genuine residents of Lynchburg, Tennessee celebrating their hometown. The ad highlights the small town’s relationship to the Jack Daniel’s Distillery and aired near the end of CBS’s pregame coverage. Last year, Jack Daniel’s was up 0.4% to 5.25 million cases in the U.S., according to Impact Databank.
•Prestige Beverage Group’s Risata has expanded its lineup with a new extra-dry Sparkling Rosé. The 11%-abv wine is, according to the company, a crisp and fruit-forward wine that will complement the brand’s Prosecco and other sparkling offerings. The new Sparkling Rosé is now available for a suggested retail price of $17. Risata, which was up 1% to 418,000 last year, is part of Prestige Beverage Group’s Italian portfolio, alongside Bonacchi, Canti, Tosti, and Belposto.
•Stoller Wine Group is launching a new brand, Chemistry Wine. Chemistry is made in collaboration between Stoller Family Estate and Chehalem Winery—both part of Stoller Wine Group—with fruit from Oregon’s Willamette Valley AVA. Priced between $14-$18 a 750-ml., Chemistry’s initial lineup consists of a Pinot Gris, Pinot Noir, and Pinot Noir Rosé.
•American whiskey brand Uncle Nearest debuted its first television ad late last night following the Super Bowl, during The Late Show with Stephen Colbert. The ad, titled “The Why” is narrated by actor Jeffrey Wright and features the real-life Tennessee farm featured on the Uncle Nearest bottle. The spot shows the Uncle Nearest team traveling the U.S. to spread the story of one of the pioneering African-American master distillers, Nearest Green. Going forward, the ad will continue to air on late night TV.
•Metaxa, part of the Rémy Cointreau portfolio, has launched a new upscale expression, Metaxa 12 Stars ($40). A combination of Greek Muscat wine, aged wine distillates, and botanicals, Metaxa 12 Stars is bottled at 40% abv. The brand sells around 30,000 cases in the U.S. annually.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.