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News Briefs for February 7, 2019

February 7, 2019

•Louisville, Kentucky’s Copper & Kings American Brandy Co. has launched two new super-premium gins: The History of Lovers, and The Ninth. Both are bottled at 45% abv and retail for $35 a 750-ml. across Copper & Kings’ distribution footprint. The History of Lovers is a pink gin distilled with rose hips, rose water, honey, and a variety of citrus fruits and flowers. Following distillation, rose hips, hibiscus, and strawberry are added to enhance the spirit’s color and nose. The Ninth is an orange-forward gin distilled with orange blossom honey, Seville orange peels, and other citrus and spices, before finishing in Destillaré Intense Orange Curaçao barrels. In January 2018, Constellation Brands took a minority stake in Copper & Kings for an undisclosed sum.

•Beam Suntory has launched a new advertising campaign for Jim Beam Bourbon. The “Raised Right” campaign, which includes print, digital, television, and in-person activations, highlights how Beam’s whiskey is made and how to treat people well. The first ad, “Celebration,” aired in select markets on February 3 during the Super Bowl and will soon be playing nationally. Initially, the “Raised Right” campaign will focus on the U.S., Australian, and German markets before spreading to other countries. Excluding flavors, Jim Beam grew 2.7% to 3.9 million cases in the U.S. last year, according to Impact Databank.

•New England-based import and distribution company M.S. Walker has launched Garnish Island Gin in the U.S. The 46%-abv gin is produced at Ireland’s West Cork Distillers on a copper pot still and has notes of hibiscus, rosemary, and thyme, according to the company. Ireland’s only female master gin distiller, Deirdre Bohane, oversees production. Garnish Island Gin is now available across the U.S. for a suggested retail of $27 a 750-ml.

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