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Stoli Launches Gator Bite, A Line Of Rum-Based Liqueurs

February 12, 2019

Stoli Group USA is introducing a new brand of rum-based liqueurs called Gator Bite. Launching first in Florida ahead of a national rollout, Gator Bite will include Satsuma- and coffee-flavored liqueurs retailing at $17 a 750-ml. and $20 a 1-liter. The Satsuma offering was previously marketed under Stoli’s Bayou rum range, and has enjoyed solid progress both as a mixer and shot, according to Lauren Ryan, vice president of marketing at Stoli Group USA. Ryan added that Stoli opted to launch the new Gator Bite range as its own separate brand as Bayou rum rebrands to become “a more premium, craft offering focused on its Louisiana roots.”—Daniel Marsteller

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