Exclusive news and research on the wine, spirits and beer business

News Briefs for February 13, 2019

February 13, 2019

•Crown Royal will launch a new Peach flavored whisky next month. At 35% abv, the limited edition Crown Royal Peach is recommended for drinking on the rocks or mixed with iced tea and will roll out nationally at $25 a 750-ml. Crown Royal, owned by Diageo, has seen flavored whiskies like its Regal Apple and Salted Caramel expressions boost growth lately. Overall, the brand’s net sales grew 4% in the U.S. in the company’s fiscal first half ended in December.

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