Exclusive news and research on the wine, spirits and beer business

News Briefs for February 25, 2019

February 25, 2019

•Bayou Rum has launched XO Mardi Gras, a luxury priced line extension. The 40% abv spirit is distilled in copper pot stills and aged up to six years aging in Bayou’s solera system, whose barrels are comprised of ex-Bourbon and ex-Sherry casks. Like all of Bayou’s products, the sugarcane used for the spirits is sourced from a southern Louisiana farm. XO Mardi Gras is now available across Bayou’s distribution footprint for a suggested price of $80 a 750-ml. In related news, Bayou’s brand-owner Stoli Group is extending its Canadian distribution partnership with Mark Anthony Wine & Spirits through 2023. Mark Anthony, formed in 2014, will continue to handle Stoli’s portfolio of Elit and Stoli vodkas, as well as Achaval-Ferrer wines, Bayou, and Cenote Tequila, among others.

•Ste. Michelle Wine Estates has launched Prayers of Sinners & Saints, a new pair of wines. A blend of 90% Syrah and 10% Merlot, Prayers of Sinners is aged in new and once-used barrels for 10-12 months prior to bottling. Prayers of Saints, meanwhile, is a 100% Chardonnay offering that includes 7% “Black Chardonnay”—so-called because the juice is oxidized before fermentation, thus reducing bitterness—and is aged in a combination of French and American oak barrels. Both wines will be available starting in March, retailing at $13 a 750-ml.

•Dundee, Oregon-based Dobbes Family Estate has extended its Joe to Go lineup of canned wines with a Pinot Noir. Joining Pinot Gris and Rosé offerings in the Joe to Go portfolio, the new Pinot Noir is Oregon-appellated and will be available for a retail price of $7 a 375-ml. Alongside the release, the canned brand has announced an expanded distribution footprint, rising from 14 markets to 32 markets across the U.S.

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