News Briefs for March 4, 2019
March 4, 2019•The Family Coppola has named Allison Westhoven president of sales. A 25-year veteran of the wine industry, Westhoven joined Coppola in 2003 and previously served as vice president of national accounts. In her new role, she will oversee the domestic and international sales teams for The Family Coppola wines, Great Women Spirits, and Mammarella Foods. As Coppola’s new president of sales, Westhoven succeeds Wendy Putman, who has retired after 19 years with the company.
•Quintessential Wines has named Scott Gerber vice president of business development, a newly created position. Gerber joins Quintessential following his December 2018 departure from Martin Scott Wines (now part of Winebow), the New York distribution house he co-founded in 1990. Napa, California-based Quintessential’s portfolio includes such brands as France’s Georges Duboeuf, Argentina’s Valentin Bianchi, and Spain’s Bodegas Muriel.
•MillerCoors’ Mexican import brand Sol has launched Sol Chelada, a ready-to-drink beer cocktail, in 24-ounce cans. The 3.5% abv drink is a blend of Sol, tomato, lime, spices, and other natural flavors. Sol Chelada is now available in grocery, convenience, and liquor stores throughout the U.S. Digital and print activations, plus influencer driven social media promotions will support the brand’s launch in the U.S.
•BeatBox Beverages is extending its range of wine-based Party Punch RTDs. This month, the company will add Fresh Watermelon to the lineup, which already includes Pink Lemonade, Fruit Punch, and Blue Razzberry. BeatBox Party Punch is present in nine states and retails at $4 a 500-ml. Tetra Pak.
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