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Campari Sees North America Sales Increase 6.7% In Fiscal 2018

March 5, 2019

Campari Group saw gains in Tequila, liqueurs, and Bourbon drive sales up 6.7% in North America in its fiscal year ended in December. Globally, Campari’s net sales grew by 5.3% to €1.7 billion ($1.9b) on an organic basis—with the U.S., its largest market, accounting for 26% of the total—although currency fluctuations led to a 2.4% decline on a reported basis. Adjusted EBIT advanced by 7.6% to €379 million ($429m), but was down 0.4% taking into account currency effects.

In the U.S., Espolòn Tequila continues to drive gains for Campari, with depletions up 33% to 392,000 cases last year, according to Impact Databank. Campari’s namesake brand and Aperol are also making headway stateside, up 15% to 140,000 cases and 60% to 160,000 cases last year respectively. Grand Marnier also saw positive trends last year, the company noted.

Meanwhile, in American whiskey, Wild Turkey was up 7.1% last year to 705,000 cases in the U.S., capping a four-year run of consistent growth in which it expanded by an aggregate 20%. The growth of Campari’s Tequila, liqueurs, and Bourbon brands helped offset the continuing struggles of Skyy vodka, which was hit by destocking last year, slipping 4.6% to 2.5 million cases.—Daniel Marsteller

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