News Briefs for March 7, 2019March 7, 2019
•Grand Marnier has launched Cuvée Louis Alexandre, a new extension named for the company’s 19th-century founder Louis-Alexandre Marnier Lapostolle. The VSOP expression is 82% Cognac (from liquid aged in oak casks in Bourg-Charente) and 18% orange liqueur. At 40% abv, select quantities will be available nationwide, with the majority going to New York City, Washington, D.C., Florida, and Georgia at a suggested retail price of $70 a 750-ml. Grand Marnier is part of the Campari America portfolio.
•Drync, a private label mobile app developer for beverage alcohol retailers, has been acquired by Proof Network Ventures, a tech developer that builds and scales software for the global beverage alcohol industry. Financials weren’t disclosed. Proof Network intends to merge Drync’s platform with that of Tipsi, another private label mobile app provider it acquired last year. With the new additions, Proof Network CEO Alex Miningham says the company will now be aligned with more than 200 beverage alcohol retailers across 15 states. Proof Network’s services for retailers include product delivery and pickup, order management, in-store and online marketing solutions, and analytics and reporting.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.