Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for March 15, 2019

March 15, 2019

•Angry Orchard Cider, part of the Boston Beer portfolio, is launching an augmented reality (AR) smartphone app called Cider & Food. AR technology typically uses a phone’s camera and screen to superimpose something onto the real world. In this case, looking at a specific Angry Orchard expression will prompt food pairings and recipe suggestions for how best to enjoy the cider—for example, by drinking Angry Orchard Pear to accompany a cheese plate. Users will also be able to take a virtual tour of the brand’s orchard in Walden, New York. Cider & Food is now available as a free download in the Apple Store.

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