News Briefs for March 21, 2019March 21, 2019
•Sonoma, California’s 3 Badge Beverage Corporation has added three new extensions to its Bozal mezcal line, bringing the brand’s portfolio to a total of 11 offerings. The first release, Tepeztate, Single Maguey, is made from Marmorata agave sourced from Santa Ana del Rio and will retail at around $80. Bozal Tobalá, Reserva is produced in San Juan Bautista Jayacatlán from Potatorum agave and will retail at $129. The final release, Chino Verde, Reserva, is made in Sola de Vega in open-air wooden tubs, and will retail at $129. All three are now available in select U.S. markets.
•Palm Bay International’s Italian brand Cavit has added a new wine to its lineup. Made with a blend of red grapes sourced from northeastern Italy, Cavit Sweet Red is now available nationwide for a retail price of $10 a 750-ml. or $15 a 1.5-liter. Cavit is the No.-1 Italian brand by volume in the U.S., according to Impact Databank, depleting nearly 3.5 million cases in 2018.
•Australian winemaker Henry’s Drive Vignerons, part of the Quintessential portfolio in the U.S., is rebranding as Vintage Longbottom and shifting sourcing from the Padthaway region to McLaren Vale and Adelaide Hills. The new moniker is concurrent with Margo Longbottom, daughter of proprietor Kim Longbottom, joining the business. Moving forward, the company’s Henry’s Drive brand will include a Shiraz and Shiraz Cabernet Sauvignon (both $50), and the H series will include Chardonnay, Syrah, and newcomer Sauvignon Blanc ($40). High-end Magnus Shiraz is positioned at $80.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.