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Provence Rosé Tops 2 Million Cases in U.S.

March 21, 2019

Shipments of Provence rosé wine to the United States reached another milestone in 2018 after a 14% gain, surpassing 2 million 9-liter cases for the first time, according BusinessFrance, a French government agency. At the beginning of this decade, Provence rosé amounted to just 123,000 cases in the U.S. Export value of Provence rosé to the U.S. also set a new all-time high last year, increasing 17% to €134 million ($152m).

Among the rising Provence rosé brands in the U.S., Chateau d’Esclans and its Whispering Angel brand, imported by Shaw-Ross International, has been a major growth vehicle, depleting 420,000 cases in 2018 on a 33% surge from the previous year. Chateau Miraval, imported by Vineyard Brands, registered a modest 4% gain to 123,000 cases, while Trinchero’s Bieler Pere et Fils advanced 18% to 73,000 cases, according to Impact Databank.—Juan Banaag

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