News Briefs for March 22, 2019March 22, 2019
•Grey Goose has named MullenLowe U.S. as its creative agency of record, responsible for a new creative platform covering a range of channels including TV, print, and out-of-home. In addition, Grey Goose has appointed Publicis Sapient for global digital and social strategy. The moves follow the appointment of Lee Applbaum as global CMO of Grey Goose in August of last year. Applbaum, longtime chief marketer for Patrón, added Grey Goose to his responsibilities last year following Bacardi’s full acquisition of Patrón.
•San Francisco-based Hotaling & Co. has announced the U.S. launch of Gooderham & Worts Four Grain Whisky. The 44.4% abv Canadian whisky is a blend of corn, rye, wheat, and barley whiskies that are distilled and aged separately at Hiram Walker & Sons distillery by Corby Spirit & Wine (a Pernod Ricard subsidiary). The spirit is named for Canadian distiller Gooderham & Worts, which at the turn of the 20th century was Canada’s largest distiller. Hotaling & Co.’s portfolio also includes Nikka whisky, Lot 40 Canadian Rye, and Junipero gin, among others.
•Champagne Palmer & Co., part of the Constellation portfolio in the U.S., has opened a new state-of-the-art winery in Bezannes, France. The sustainably designed facility has storage capacity of over 230,000 cases. New gravity flow capabilities, LED lighting, climate controls, and a water purification system are among the features highlighted at the Bezannes winery, which is situated near many of Palmer’s Grand and Premier Cru vineyards. Last year, Champagne Palmer joined Constellation’s luxury wine division, Tru Estates and Vineyards, becoming the first Champagne label in the Constellation portfolio.
•In April, Prestige Beverage Group will launch Kinky Aloha Cocktails, the latest offshoot in the Kinky Beverages portfolio. The 5% abv malt beverages are pineapple, coconut, and lime flavored, and extend 2018’s Kinky Aloha liqueur into the flavored malt beverage category. Kinky Aloha Cocktails will launch across the U.S. in 6-packs of 11.2-ounce bottles for a suggested price of $9.
•Sombra Mezcal has launched Ensamble, a new luxury expression. A blend of 61% Tepeztate agave and 39% Tobalá agave, Sombra Ensamble ($199 a 750-ml.) is available on a limited basis—just 2,000 bottles of the new mezcal were made. The 51.6% abv offering, which is handled by Davos Brands in the U.S., is now rolling out to select bars and retail accounts nationwide. In addition to Ensamble, the Sombra portfolio also includes a flagship, 100% Espadín agave expression.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.