News Briefs for March 25, 2019March 26, 2019
•Treasury Wine Estates has extended its Beringer Bros. range with the launch of a Sauvignon Blanc aged in Tequila barrels. Retailing at $17 in line with the rest of the Beringer Bros. portfolio, the newcomer is aged for 60 days in barrels once used to age premium Tequila. The new Tequila barrel-aged Sauvignon Blanc joins a Chardonnay, Cabernet Sauvignon, and Red Blend—all aged in Bourbon barrels—in the Beringer Bros. portfolio.
•North Carolina’s Pacific Highway Wines has entered a partnership with Napa Valley-based Merryvale Family of Wines. The agreement brings four labels—Merryvale, Profile, Starmont, and Forward Kidd—into the Pacific Highway portfolio. Going forward, Pacific Highway will be responsible for sales and marketing for the collection of blends and varietal wines made under the Merryvale Family of Wines umbrella. Meanwhile, Pacific Highway has been exceeding sales expectations, with its on-premise business up 18% for 2018. To sustain that growth, the company has hired three new sales managers as well as additional support staff.
•Texas beer wholesaler Silver Eagle Distributors has sold its Houston-area business to Redwood Capital Investments. The sale covers Silver Eagle’s business in Ft. Bend, Montgomery, and part of Harris counties, and will give Redwood the sales, marketing, and distribution rights for Anheuser-Busch and Grupo Modelo’s beers, among other brands, including domestics, imports, and craft brews. The sale to Redwood includes Silver Eagle’s Houston offices and warehouses in Conroe, Cypress, Rosenberg, and Pasadena counties. The Houston-based company will continue to operate as Silver Eagle Distributors despite the new ownership. Financial details of the deal weren’t disclosed. Silver Eagle is the largest distributor of Anheuser-Busch products in the U.S., and is among the country’s largest distributors of Grupo Modelo products as well.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.