Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for March 27, 2019

March 27, 2019

•The Boston Beer Company has named Lesya Lysyj CMO, effective in April. Lysyj will be responsible for guiding and developing Boston Beer’s branding and advertising initiatives across the portfolio. She joins Boston Beer from Welch’s Foods, where she’s currently the president of U.S. sales and marketing. Previously Lysyj worked as CMO for Heineken USA and in various roles at Kraft Foods. Former Boston Beer CMO Jon Potter departed last summer.

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