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Daily Archive: April 1, 2019

The Wine Group Relaunches Franzia With Multi-Million Dollar Campaign

Franzia has been the largest-selling wine brand by volume in the U.S. for nearly a quarter-century. This entry-level wine brand has hovered at around 23 million 9-liter cases in the U.S. over the past few years, retailing at approximately $17 a 5-liter box. This spring, Franzia owner The Wine Group is backing Franzia with its first major marketing campaign in 35 years. A full packaging revamp, as well as new products and line extensions, are also hitting the market. SND executive editor Daniel Marsteller recently spoke with The Wine Group CMO Jeff Dubiel to discuss the relaunch and the future of Franzia. Continue reading →

Posted in News on April 1, 2019

News Briefs for April 1, 2019

•Beam Suntory has completed its leadership transition, with Albert Baladi taking the helm as president and CEO. Continue reading →

Posted in News on April 1, 2019

Craft Brewing and Distilling News for April 1, 2019

•Milton, Delaware-based Dogfish Head has released a new low-calorie IPA called Slightly Mighty. Continue reading →

Posted in News on April 1, 2019