Dewar’s Unveils The Double Double Series, A New Release Of Ultra-Aged Scotch WhiskiesApril 4, 2019
Dewar’s Scotch whisky has unveiled a new line of bottlings called the Double Double Series. The range includes a 21-year-old ($50 a 375-ml.), a 27-year-old ($100 a 375-ml.), and a 32-year-old ($150 a 375-ml.), the latter marking Dewar’s oldest expression to date.
All of the above are finished in Sherry casks—the 21-year-old in Oloroso, the 27-year-old in Palo Cortado, and the 32-year-old in Pedro Ximenez. The launch is being backed by a four-part short film created by actress Tuppence Middleton.
Dewar’s recently unveiled a new, $15 million ad campaign for the entire franchise, highlighting its maturation process. The campaign, which will run through the end of 2019, features television spots as well as print ads in sports, food and travel publications. Dewar’s also has been ratcheting up the focus on its single malt portfolio, which includes Aberfeldy, Aultmore, Deveron, Craigellachie, and Royal Brackla.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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