News Briefs for April 5, 2019April 5, 2019
•Stoli Group is rolling out Stoli Lime, its latest flavor extension, across the U.S. The 37.5% abv release aims to offer consumers an alternative to both bottled and fresh lime juices in cocktails. Stoli Lime retails at $20 a 750-ml. and $23 a liter. Stoli, which was up 3% to 1.8 million cases in the U.S. last year, recently reorganized its distribution footprint, shifting to Young’s Market Co. in 10 Western states, among other changes.
•Chopin Vodka has debuted its most high-end offering to date, Chopin Family Reserve. Rested for two years in 50-year-old Polish oak barrels, the liquid was distilled from potatoes much younger than is typical, whose low starch content and sweeter taste are said to lend a unique taste profile. Family Reserve was bottled at 40% abv and will retail this month in major metropolitan areas in the U.S. including New York, Miami, Austin, Chicago, and Los Angeles, among others, for $150 a 750-ml. Chopin is owned by the Dorda family.
•Deep Eddy Vodka, part of the Heaven Hill portfolio, has launched a new summer campaign including limited edition packaging and a partnership with military non-profit Folds of Honor. From May 1 through Memorial Day, Deep Eddy’s “Authentic American” bottles—which have American flag-inspired labels and necks—will be available nationwide, retail priced at $18 a 750-ml. A portion of proceeds from the Authentic American Program will go to Folds of Honor, which provides scholarships for the relatives of fallen military personnel. The Authentic American bottles are limited to a run of 20,000 cases.
•Bacardi is launching Amparo, an immersive theatrical experience backing its Havana Club rum label, in Miami this month. Amparo details the story of Havana Club’s founding Arechabala family in a theater performance created by playwright Vanessa Garcia and director Victoria Collado. Each performance is preceded by a cocktail reception featuring Havana Club cocktails, and additional Havana Club offerings are served throughout the show at specific plot points.
•Constellation Brands’ low-calorie beer Corona Premier has signed a multi-year partnership with the U.S. Golf Association, a deal that includes a presence at the 119th U.S. Open Championship, to be held June 10-16 at Pebble Beach. Corona Premier will serve as the presenting partner of the Trophy Club, an indoor/outdoor hospitality area located between the second and third fairways, a short distance from the 17th and 18th holes. The deal also includes Corona Premier and U.S. Open-themed signage and items at bars, restaurants, and retail locations across the country.
•Cachaça brand Novo Fogo has partnered with New York’s Skurnik Wine and Spirits as its new distributor for New Jersey and New York. Prior to April 1, Winebow/Martin Scott Wines handled the brand in those markets. Novo Fogo produces organic aged and unaged Cachaça as well as a canned Sparkling Caipirinha.
•Tequila Tromba has appointed industry veteran John Eason as CEO. Eason joins the company from Serrallés USA, where he served as COO and worked for over a decade. Eason will officially join the Tromba team on April 16th. Tequila Tromba produces a range of luxury-priced spirits ($50-$65) that are distilled by Marco Cedano, former master distiller for Don Julio.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.