News Briefs for April 19, 2019April 19, 2019
•Treasury Wine Estates is rolling out a limited edition of Chateau Minuty rosé in select markets. The M de Minuty limited bottling retails at $23 a 750-ml. and is launching across eight U.S. states. The wine is a Provence-sourced blend of 50% Grenache, 40% Cinsault, and 10% Syrah, packaged in a bottle adorned by artwork from English artist Ruby Taylor. Chateau Minuty had volume of approximately 50,000 cases in the U.S. last year, according to Impact Databank.
•Jack Daniel’s is releasing a smartphone app that uses augmented reality to illustrate the history of the brand. The app uses a phone’s camera to recognize a bottle of Jack Daniel’s whiskey. On-screen, the bottle’s label will fold out like a pop-up book in a series of informative dioramas on the Cave Spring water used and the distilling process, among others. This brand activation follows a virtual reality experience in 2016 and the launch of the official Jack Daniel’s podcast, “Around the Barrel,” last year. The app is available now as a free download on the Apple and Google Play stores.
•The Bushmills Irish whiskey brand, which is part of the Grupo Cuervo portfolio, has received government approval for a $33.7 million expansion of its distillery and aging facilities. The expansion includes 29 new warehouses for maturing whiskey and a new distillery at its current site to increase capacity. The plan is the first part in the company’s $77 million plan to double production capacity over the next five years. Bushmills is part of Proximo Spirits in the U.S.
•Camus Cognac has bolstered its core range in the U.S. market. The company’s U.S. arm, CIL U.S. Wines & Spirits, has added new VS ($30), VSOP ($50), and XO ($150) offerings to its portfolio. The newcomers, according to the company, are distilled to highlight the aromatic qualities of the spirit and will complement Camus’ higher-end Borderies-appellated Cognacs, extra-aged blends, and other upscale releases. Camus is approaching the 20,000-case mark in the U.S. CIL’s other labels include Lambay Irish whiskey, Glencadam single malt Scotch, and Discovery Point wines among others.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.