Whisky Advocate: Exploring The World Of Big Box WhiskiesApril 22, 2019
Costco, Walmart, Total Wine, and Trader Joe’s sell private label whiskies under familiar house-brand names—and sometimes under names that fit right in alongside famous brands like The Glenlivet, Johnnie Walker, Jack Daniel’s, and Crown Royal. Total Wine and Walmart, for example, sell private-label whiskies that look a lot like their branded competition, except for their lower pricing.
Whisky Advocate recently navigated the aisles of the major big box players, exploring the often-opaque world of private label whiskies. In a separate section of the same report, the magazine’s tasting panel blind-tasted and rated over 40 different private label whiskies, including Scotch, Irish, Bourbon, rye, and Canadian. The panel’s full list of private label ratings can be found here.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.