Exclusive news and research on the wine, spirits and beer business

News Briefs for April 23, 2019

April 23, 2019

•Frederick Wildman & Sons is launching Coribante, a new Italian red blend from Puglia’s Castello Monaci. Retailing at $15 a 750-ml., Coribante is a blend of Syrah and Malvasia Nera sourced from Salento. The new entry is currently rolling out to select retailers. In addition to Castello Monaci, Wildman’s Italian portfolio includes Cavicchioli, Folonari, Melini, and Santi, among others.

•South Africa’s Mulderbosch has been acquired for an undisclosed sum by an investment group led by Third Leaf Partners and is transitioning to the Third Leaf Wines portfolio in the U.S. Bob Guinn, formerly senior vice president of sales for Wilson Daniels, has been named vice president of sales at Third Leaf Wines to continue to develop Mulderbosch’s U.S. presence, where the brand sells approximately 40,000 cases. Mulderbosch was formerly part of the Terroir Selections portfolio. Third Leaf Partners is an investment and advisory company run by managing partners Alex Pagon, Aaron Faust, and John Micek. Besides Mulderbosch, Third Leaf currently has investments in Blackberry Farm, EnterSake, and others.

•Republic National Distributing Co. (RNDC) has launched a new digital platform to streamline its business with customers and suppliers. Known as eRNDC, the new platform will give customers, suppliers, and sales representatives advanced digital tools to assist with ordering, product search and selection, order tracking, and payments. Developed in partnership with LibDib, the eRNDC customer experience has initially launched in Georgia, with more markets to follow in the coming months. The company will also add a supplier experience featuring a centralized portal for product portfolio management, reporting, and analytics.

•St. Louis-based Luxco has debuted a new expression and new packaging for its Rebel Yell whiskey brand. The redesigned bottle features fresh labels, a capsule closure, and an embossed rounded shoulder, and is currently launching for the brand’s Kentucky Straight Bourbon, straight rye, root beer, and ginger beer offerings. Rebel Yell has also introduced a new 100-proof Kentucky Straight Bourbon whiskey ($20 a 750-ml.) packaged in the new bottle. Additionally, 2,600 cases of Rebel Yell 10-year-old Single Barrel Bourbon are now rolling out for a limited time. Rebel Yell is produced at Luxco’s Bardstown, Kentucky-based Lux Row Distillers, which opened in January 2018.

•E.&J. Gallo has unveiled a new “Women Behind The Wine” campaign supporting the advancement of women in the wine industry. The initiative includes a $100,000 scholarship grant to the Women of the Vine & Spirits Foundation; in-store displays, trade events, and print and social media promoting female leadership; and a “Buy Wine, Fuel Dreams” partnership with retail and on-premise operators aimed at empowering women in the industry.

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