Tito’s Leads All Spirits Brands In Control States Through First QuarterApril 24, 2019
Tito’s vodka has become the largest-selling spirits brand in U.S. control states, surpassing Smirnoff vodka for the first time during the first quarter of 2019, according to the National Alcohol Beverage Control Association (NABCA). For the first three months of this year, Tito’s sold 430,692 cases in NABCA markets, up 29% year-over-year, while Smirnoff sold 416,939 cases (down 2%). Smirnoff sold just over 2 million cases in NABCA markets in calendar year 2018, ahead of Tito’s at 1.8 million cases. Overall, Smirnoff led all spirit brands last year at 9.1 million cases in the U.S., according to Impact Databank, with second-ranked Tito’s at 7.4 million cases.—Juan BanaagSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.