Exclusive news and research on the wine, spirits and beer business

News Briefs for May 6, 2019

May 6, 2019

•Australia’s Starward whisky has launched in the U.S. Its first offering is a 41% abv single malt whisky called Nova, which is matured for three years in uncharred barrels that formerly held Shiraz, Cabernet Sauvignon, and Pinot Noir. According to the distillery, the temperature fluctuations in Melbourne, Australia allow the whisky to achieve a notable complexity despite its youth. Starward Nova is now available nationally at a suggested price of $55 a 750-ml. Starward is part of the portfolio of Diageo-backed Distill Ventures unit. In the U.S. it’s imported by Park Street and represented by sales agency Redwood Brands.

•One of the leading wineries in South Africa has a new owner, as the fallout from Terroir Capital founder Charles Banks’ conviction on federal fraud charges continues. As SND recently reported, Third Leaf Wines, a new California-based firm, has purchased the renowned Mulderbosch winery in Stellenbosch from Terroir for an undisclosed price. The deal includes the brand, the winery, and 136 acres of vineyards. Wine Spectator has more on what the deal means for Mulderbosch moving forward.

•Concha y Toro has unveiled a new augmented reality experience for its Casillero del Diablo brand. Created in partnership with beverage app DrinkAR, the initiative allows consumers to use their smartphones to scan a Casillero del Diablo Reserva label and take a virtual, 360-degree tour of the brand’s wine cellar. The immersive experience allows visitors to explore multiple fire-lit caverns found in the 19th-century cellar and jump directly to the brand’s social media profiles. DrinkAR is available for download in the Apple Store and Google Play. Concha y Toro, part of the Fetzer Vineyards portfolio in the U.S., sells more than 1.8 million cases annually.

•Mast-Jägermeister U.S. has launched its flagship liqueur in a new PET bottle designed for portability and quick chilling. The Jägermeister Coolpack is a 375-ml. bottle shaped like a stackable rectangular ice pack and, according to the company, designed to go where glass bottles cannot. The Jägermeister Coolpacks are now available across the U.S. for a suggested price of $13 a 375-ml. Last year, Jägermeister depleted 7.5 million cases globally, up 5%. In the U.S., according to Impact Databank, the brand slipped to 1.54 million cases, down 7%.

•French wine importer David Milligan Selections has added a new canned wine to its lineup. Sourced from the Loire Valley, On Y Va is a 100% Sauvignon Blanc that’s set to roll out nationwide in June, retail priced at $32 a 4-pack of 250-ml. cans. The new brand will be available for a limited time, and joins numerous other French wines in the David Milligan Selections portfolio.

•Boulder, Colorado-based Cocktail Squad has added two new flavors to its line of RTD cocktails. Whiskey Sour, made with Bourbon, lemon and orange juices, and gomme syrup, is produced under nitro for a creamy mouthfeel. Bourbon Smash combines Bourbon, blackberries, spearmint, and pressed lemons. Both are 10% abv and join existing flavors Gin & Tonic, Margarita, Vodka Soda, and Greyhound. All Squad varieties retail for $5 a 12-ounce can or $20 a 4-pack in major markets in Colorado and Arizona.

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