Exclusive news and research on the wine, spirits and beer business

News Briefs for May 7, 2019

May 7, 2019

•Wild Turkey Master’s Keep Cornerstone Rye, a very old Glenrothes, and new offerings from Bardstown Bourbon Co. and Gordon & MacPhail are among the new releases featured in Whisky Advocate’s latest whisky roundup. The magazine’s website has all the details.

•The Glenlivet has partnered with actress La La Anthony and photographers Inez and Vinoodh as part of a packaging refresh. Made with clear glass and sporting a redesigned logo, the brand’s new bottle is rolling out first for the 12-year-old and Founder’s Reserve expressions, with the rest of the core range receiving the new packaging in the coming months. Inez and Vinoodh shot The Glenlivet’s new campaign, which is set to debut this spring. Also coming this spring is a series of consumer events headlined by La La Anthony, who is also contributing new online video content for The Glenlivet. Owned by Pernod Ricard, The Glenlivet grew by 2.3% to 429,000 cases in the U.S. in 2018, according to Impact Databank.

•Woodinville, Washington-based Ste. Michelle Wine Estates has named Francis Perrin as CMO. He will oversee the company’s brand management, digital marketing, innovation, and direct-to-consumer functions. Perrin joins from cheese company Bel Brands USA, where he held the same title. Prior to Bel Brands he held similar marketing roles at Procter & Gamble, L’Oréal, and Pernod Ricard. In his new post, Perrin reports directly to Ste. Michelle COO Dan Werth. Ste. Michelle posted a 6.3% net revenue increase to $151 million in the first three months of this year, as volume grew by 8% to 1.9 million cases.

•Prestige Wine Imports has been named the exclusive U.S. importer of Val d’Oca Prosecco, effective immediately. Four wines from Val d’Oca will enter national distribution in the U.S. in August: Prosecco DOC Extra Dry ($13 a 750-ml.), Millesimato Extra-Dry Valdobbiadene Prosecco Superiore DOCG ($18), Rive di San Pietro di Barbozza Valdobbiadene Prosecco Superiore DOCG ($33), and a sparkling rosé ($13) sourced from Valdobbiadene. Prestige Wine is a subsidiary of Italy’s Gruppo Mezzacorona.

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