Exclusive news and research on the wine, spirits and beer business

News Briefs for May 8, 2019

May 8, 2019

•Thousands of members of the global wine industry will descend on the city of Bordeaux May 13-16 for the latest iteration of Vinexpo. The wine and spirits trade show has reimagined its flagship event, organizing an ambitious symposium on climate change, including a panel hosted by Wine Spectator’s Dana Nigro featuring Katie Jackson of Jackson Family, Miguel Torres Maczassek of Familia Torres, and Pau Roca, director general of the International Organization of Wine and Vine. Wine Spectator has the full story.

•Diageo has taken the next step in reviving Islay’s Port Ellen Distillery by submitting a formal proposal to restore the distillery to the local Scottish authorities. The revived Port Ellen Distillery will feature two pairs of copper pot stills for two distinct distillation styles. One pair will recreate Port Ellen’s style from before the distillery was shuttered over 35 years ago. The other will allow the Port Ellen team to experiment with new flavor profiles. While the plan calls for Diageo to restore what few buildings remain, the company will have to build a new stillhouse, among other buildings, to fully revive Port Ellen. If approved, the plan will be a part of Diageo’s £35 million ($45.5 million) investment in the dormant brand.

•Heaven Hill has announced a nearly $1 million investment in Deep Eddy Vodka’s tasting room and visitor center in Austin, Texas. The expanded space will include a new 38-foot bar, a performance stage, and seating for up to 200 people. Additionally, the space will feature an “innovation bar” that displays the original column still used to make Deep Eddy. The investment will also add a new bottling line to help meet the growing demand for the corn-based vodka. Last year, Deep Eddy depleted 1.3 million cases on 10.3% growth, according to Impact Databank.

•A new flavor of Jack Daniel’s Country Cocktails has hit the market. The new Southern Citrus is a blend of grapefruit and other citrus flavors, with a hint of the brand’s signature Tennessee Whiskey. There are seven other flavors in the RTD line-up, including Black Jack Cola, Cherry Limeade, Lynchburg Lemonade, and Downhome Punch. Six-packs of 10-ounce bottles are available nationwide for $8 each.

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