Exclusive news and research on the wine, spirits and beer business

Craft Brewing And Distilling News for May 9, 2019

May 9, 2019

•Comstock, Michigan-based Bell’s Brewery has announced Leaves of Grass, a new, yearlong series of releases named for Walt Whitman’s famous poetry collection. The first release, Song of Myself, is a 6.5% abv American IPA that will roll out this month in limited quanitities across Bell’s distribution footprint. The series will launch new brews every two months; July’s The Prairie-Grass Dividing is a 4.5% abv gose-style ale made with plum, salt, and coriander. The remaining styles have not been announced but each beer will be named for Whitman’s poetry. The Leaves of Grass series will be available in 6-packs of 12-ounce cans and on draft for a limited time across the U.S.

•This month, Worcester, Massachusetts’ Arctic Summer is set to launch a new line of spiked seltzers in the northeast and mid-Atlantic. The 5% abv seltzers come in four flavors—raspberry lime, black cherry, ruby red grapefruit, and pineapple pomelo—and all are based flavors originally released by the non-alcoholic brand Polar Seltzer. Artic Summer will be available by the end of the month in New England, New York, New Jersey, and Pennsylvania, and will expand down the rest of the East coast by the end of summer. Upon release, 6-packs of 12-ounce cans will retail for $9-$10 and 12-can variety packs will sell for $15-$17.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :