News Briefs for May 31, 2019May 31, 2019
•The Macallan is set to release a new “Estate” whisky, featuring barley grown at its 485-acre Easter Elchies property in Speyside. The Macallan Estate was distilled over the course of a single week, is bottled at 43% abv, and is rolling out in June to the U.S. and select global markets, retailing at $250 a 750-ml. The new bottling is packaged in a gift box containing an inlay of slate, along with photography of the estate’s barley fields on the banks of the River Spey.
•Cognac house Courvoisier, part of Beam Suntory, has partnered with Def Jam Recordings as the music label’s exclusive spirits partner. Part of the collaboration will involve Def Jam’s new music platform Amplified: Icons on the Rise, which will include brand activations and an event series that will feature emerging artists such as Valee, Bobby Sessions, Arlissa, and Amir Obè. Other advertising and social media initiatives will also appear. Courvoisier was up 9% to 533,000 cases in the U.S. last year, according to Impact Databank.
•Biagio Cru Wine & Spirits’ Rosé All Day has appointed Clare Rose and Union Beer distributors to handle the brand in the New York market. Rosé All Day’s Beaujolais and Sparkling wines retail at $15 a 750-ml., while its Grenache retails at $12. In addition, 4-packs of cans are positioned at $15. Previously Biagio Cru itself handled the brand in these areas. Clare Rose is Anheuser-Busch’s sole distributor in the Nassau/Suffolk area of Long Island. Union is part of Sheehan Family Cos., which has operations in 13 states and Washington, D.C.
•Industry veteran David Francke has been named managing director of Napa Valley-based Chappellet. Francke, who was most recently chief marketing and sales officer for Purple Wine + Spirits, has also held senior roles with Folio Fine Wine partners and Robert Mondavi. At Chappellet, he’ll oversee all operations, including sales and marketing, hospitality, DTC initiatives, and strategic planning.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.