News Briefs for June 4, 2019June 4, 2019
•Kentucky Peerless Bourbon, Old Charter Oak from Buffalo Trace, Fourgate 11-year-old Bourbon, and a host of other new offerings are featured in Whisky Advocate’s latest whiskey roundup. The magazine’s website has all the details.
•Grey Goose has introduced a new limited edition Riviera bottle for the summer season. Retailing at $40 a 750-ml., the packaging was created with Parisian fashion house Maison Labiche. The special edition is being cross-marketed with Maison Labiche-designed fashion and travel items embroidered with Grey Goose’s new “Live Victoriously” tagline. Under the new Live Victoriously push, Bacardi is boosting Grey Goose’s U.S. media spend by 44% this year.
•Prestige Beverage Group has launched Champs de Rosé Brut, a new sparkling French wine. The 12% abv wine is made from Grenache and Syrah sourced from France’s Méditerranée IGP. The new sparkling release is now available across the U.S. for around $22 a 750-ml. This is Prestige’s second release from the Champs family of wines, following the Champs de Provence still rosé. The Champs wines join Le Grand Noir Rosé and Brut Rosé, and Risata Sparkling Rosé in Prestige’s rosé portfolio.
•Mast-Jägermeister U.S. has unveiled a new marketing program aimed at millennial craft beer consumers. The program, executed under the Deer & Beer moniker, will encourage consumers to try pairing Jägermeister with different styles of beer to highlight different facets of the 56-ingredient liqueur. The brand has partnered with Stone, Lord Hobo, Oskar Blues, JW Wakefield, and Maui Brewing Co. to highlight unique beer and Jägermeister pairings drawn from the breweries’ portfolios.
•Destilería Serrallés is debuting a special edition Double Aged Sherry Cask Finish Rum as part of its Don Q line. The Puerto Rican brand created this line extension by selecting rums aged for 5 to 8 years in American white oak for blending before aging them an additional year in casks previously used for Oloroso Sherry. The new rum is at 41% abv and is now available at select liquor stores throughout the country for $50 a 750-ml. The import arm of the company, Serrallés USA, is based in Stamford, Connecticut.
•Fever-Tree has launched a new limited-edition tonic water within its Refreshingly Light lineup. Made with essence from fresh, American-sourced cucumbers, Fever-Tree Refreshingly Light Cucumber Tonic has 40 calories a serving—43% fewer calories than standard Fever-Tree tonics. The new flavor is available across the U.S., retail priced at $6 a 4-pack of 200-ml. bottles. The Refreshingly Light lineup also includes Ginger Ale, Ginger Beer, and Indian Tonic variants.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.