Exclusive news and research on the wine, spirits and beer business

News Briefs for June 5, 2019

June 5, 2019

•Beam Suntory has launched Basil Hayden’s Caribbean Reserve Rye, a new blend of whiskies and rum. The 40% abv spirit is made from 8-year-old Kentucky Straight rye and 4-year-old Canadian rye, with Black Strap rum added after the whiskies are blended. The release is now available nationwide for a suggested price of $45 a 750-ml. Last year, Basil Hayden’s was up 39.5% to 253,000 cases in the U.S., according to Impact Databank.

•Palm Bay International’s Cavit brand is targeting the rosé trend with the launch of four-packs of 187-ml. bottles. Rolling out nationally, Cavit’s rosé mini-bottle four-packs retail at $10 (a standard 750-ml. bottle of Cavit rosé sells at the same price), and offer the brand further exposure to the fast-growing small-format packaging segment. Marc Taub, CEO of Palm Bay parent Taub Family Cos., recently told SND that 187-ml. bottles are currently the fastest-growing segment of the Cavit portfolio.

•Iowa’s Templeton Rye has released the latest edition of its Barrel Strength Straight Rye Whiskey. Sourced from MGP, the 2019 Templeton Barrel Strength Straight Rye ($60 a 750-ml.) features a mashbill of 95% rye and 5% malted barley, and comes in at 115.8 proof. The first iteration of Barrel Strength Straight Rye Whiskey launched last year. Templeton—which opened a new $35 million distillery last year—posted growth of 4% in 2018 to nearly 65,000 cases, according to Impact Databank.

•Detroit, Michigan-based Prolijo Mezcal has partnered with D&S Beverages and Southern Glazer’s Wine and Spirits to expand distribution into Florida and Nevada, respectively. The company offers four expressions in its U.S. markets: Blanco (45% abv), Reposado (42% abv), Añejo (40%), and Tobalá (48% abv)—made from wild Tobalá agave—which range from $48 to $169 a bottle. Following the launch in these two new markets, Prolijo will be available in five states, also including Illinois (Burke Beverage), Michigan (Imperial Beverage), and Oklahoma (A&B Beverage/Specialty Brands).

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