Exclusive news and research on the wine, spirits and beer business

News Briefs for June 13, 2019

June 13, 2019

•Former Patrón Spirits CEO Ed Brown has been named executive director of cannabis company Surterra. Brown helmed Patrón for nearly 20 years before retiring last year upon Bacardi’s acquisition of the luxury Tequila franchise. Now he’ll turn his attention to Surterra’s portfolio—which includes the Surterra Wellness, Florida’s Finest, The Apothecary Shoppe, and Coral Reefer brands—handling strategic global brand-building, marketing, operations and sales execution. Surterra has vertically integrated operations in Florida, Texas, and Nevada, and is also planning entry into Massachusetts. Surterra’s chairman and CEO is William “Beau” Wrigley Jr., former head of the Wrigley chewing gum and confections company.

•Kentucky’s Bardstown Bourbon Company has released Discovery Series #1, a new highly allocated whiskey, to five states across the U.S. The 60.6% abv Bourbon is blended from whiskies aged for 13, 11, 10, and five years. Discovery Series #1 is now available in Kentucky and Indiana through Republic National Distributing Company, California and Florida through Southern Glazer’s, and in Tennessee through Ajax Turner for a suggested price of $130 a 750-ml. Bardstown Bourbon is minority-owned by Constellation Brands.

•Napa-based Raymond Vineyards, part of the Boisset Collection, has launched a new Napa Valley Reserve Selection red blend. Retailing at $40 a 750-ml., the new offering is composed of 54% Merlot, 20% Syrah, 9% Petit Verdot, 6% Cabernet Sauvignon, 4% Cabernet Franc, 4% Petite Sirah, and 3% Malbec. Sporting a blue velvet label, it joins red velvet-labeled Napa Valley Reserve Cabernet Sauvignon and black velvet-labeled Napa Valley Reserve Merlot in the range.

•New Zealand-made Broken Shed Vodka has entered Washington, D.C., Delaware, and Maryland, bringing it to a total of 17 markets across the U.S. The company has recently expanded its sales force and hired industry vets from Seagram and Sidney Frank to support the brand’s rapid expansion from four to 17 markets in the last 18 months. Broken Shed has also redesigned its bottle and released its vodka in a 1-liter package as well.

•Clos du Val has promoted Jon-Mark Chappellet to president. Chappellet joined the Napa Valley winery in 2015 and was previously director of operations. Known for producing estate Cabernet Sauvignon with a focus on sustainability, Clos du Val is owned by the Goelet family. The winery, located in the Stags Leap District, opened a new visitor experience, the Hirondelle House, at the property last fall.

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