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News Briefs for June 17, 2019

June 17, 2019

•Donald Patz, founder of Sonoma County’s Patz and Hall, has returned to the wine world three years after selling Patz and Hall to Ste. Michelle Wine Estates. Patz has launched three new upscale brands sourced from appellations across California: Maritana Vineyards (Pinot Noir and Chardonnay from the Russian River Valley AVA); Secret Door Winery (Napa Valley Cabernet Sauvignon); and Terminim Winery (Marsanne, Roussanne, Picpoul Blanc, Viognier, and Syrah from Mendocino County) made in collaboration between Patz and Rhone winemaker Francois Villard. Maritana has the largest production of the new entries at 5,000 cases.

•Fernet-Branca is launching a pop-up installation at cultural events across the country this summer. Among other stops, the brand will be present at New York’s Forest Hills Stadium, where visitors are being guided through neat tastings and offered signature cocktails like the Fernet Buck (with Fernet-Branca, Ginger Beer, and lime). The pop-up also features vintage Fernet-Branca ads, a custom leather-branding station, and a custom photo booth. This year, parent company Fratelli Branca opened New York-based subsidiary Branca USA, intending to build on its flagship brand’s 71,000-case U.S. volume.

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