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Bulleit Distilling Co. Unveils $10 Million Visitor Experience

June 19, 2019

Diageo’s Bulleit Distilling Co. is set to open its new visitor experience to the public on June 25.

A little over 30 miles from downtown Louisville and Lexington, Kentucky, the $10 million, 12,000-square-foot visitor experience at the brand’s Shelbyville distillery will become part of the Kentucky Bourbon Trail. The new facility, initially open Tuesday through Saturday from 9:30am to 3:30pm, includes a cocktail bar, a “multi-sensory tasting experience,” and a Bulleit Studio were guests can use a touchscreen drafting table to design a customized Bulleit label to apply to their own bottle, among other features. Guided tours with Bulleit tastings cost $20. In all, Diageo has invested $150 million in its Kentucky operations over the past five years. The Bulleit brand, including both Bourbon and rye whiskies, was up 9.8% to 1.34 million cases in the U.S. last year, according to Impact Databank.—Daniel Marsteller

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