Exclusive news and research on the wine, spirits and beer business

News Briefs for June 20, 2019

June 20, 2019

•Trinchero Family Estates has debuted a new line of vermouths. Based on a 120-year-old family recipe, the Trincheri brand includes two expressions: Rosso, a sweet vermouth, and Dry. Both vermouths feature grapes sourced from Trinchero’s own California-based vineyards, as well as botanical infusions that include Roman Artemisia, cinchona bark, and others. Trincheri Rosso and Dry vermouths are rolling out across 29 states, retail priced at $25 a 750-ml.

•Bacardi has unveiled a new summer campaign called “Pass the Beat.” The summer push, billed as an extension of the rum brand’s ongoing “Do What Moves You” platform, includes an ad spot developed by BBDO New York. Filmed entirely in Costa Rica and featuring Bacardi cocktails, the spot is set to a new song from dancehall group Major Lazer, with whom Bacardi has a multi-year partnership. Bacardi rolled out its latest flavor extension, Lime ($13 a 750-ml.), earlier this year.

•Moët Hennessy USA has announced the 2019 edition of Hennessy’s yearly limited edition V.S. release. For this year’s bottling, Hennessy has partnered with Felipe Pantone, an Argentine-Spanish artist working in graffiti, 3-D illustrations, and installations. The label features a lightning bolt (a signature of Pantone’s) and three stars over a collage of black and white patterns. Pantone joins contemporary artists like Vhils, JonOne, and Shepard Fairey, among others, as a Hennessy collaborator. Last year, Hennessy reached 3.7 million cases in the U.S., according to Impact Databank.

•375 Park Avenue Spirits has been appointed as the exclusive U.S. importer for Maison Augier Cognacs, effective July 1. The partnership will bring three releases from Augier to the U.S.: L’Ocèanique, bottled at 40.1% abv and sourced from the Bois Ordinaires region on the Ile Oléron; Le Singulier, a Fine Champagne Cognac bottled at 40.1% abv; and Le Sauvage, a 40.8% abv spirit produced from grapes grown in the Petite Champagne region. The range will be available nationally retailing from $50-$70.

•Heavensake, a sake brand created by French cellar master Régis Camus, has extended with a new offering, Junmai 12. Billed as an alternative to rosé, the new entry retails at $28 a 720-ml. and is recommended to be served chilled in a wine glass. The 12 refers to the abv of the new bottling, which is a collaboration with Hyogo prefecture’s Konishi Brewery. Heavensake’s other offerings include Junmai Ginjo ($45/15% abv) and Junmai Daiginjo ($95/16% abv). The brand is currently distributed in New York, with California, Nevada, Florida, and Illinois expected to come online later this year.

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