Constellation Backs Woodbridge With Largest-Ever CampaignJune 24, 2019
Constellation Brands has launched “From One For All,” a new national campaign behind the Woodbridge by Robert Mondavi brand. The campaign is centered on Mondavi’s role as the founder of the brand, which was created in 1979 to spur interest in affordable American wines. The ads—in 15-, 30-, and 60-second versions—began airing on June 17 on ESPN, NFL Network, TBS, Food Network, Bravo, and FX, among other networks. The campaign also includes digital activations on Facebook and Instagram. Last year Constellation spent $4.6 million advertising Woodbridge, according to Kantar. The fourth-largest wine brand in the U.S. by volume, according to Impact Databank, Woodbridge was roughly flat at 9.7 million cases last year, but has added more than 2 million cases to its total since 2010.—Shane EnglishSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
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