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Campari America Chairman Gerry Ruvo Retires After 45-Year Career In The Spirits Industry

June 24, 2019

Gerry Ruvo, chairman of Campari America and a 45-year veteran of the spirits industry, has announced that he will retire August 2. In a statement, Campari called Ruvo “the driving force behind Campari Group’s expansion in the United States.”

Ruvo joined Campari America forerunner Skyy Spirits in 1998 as head of sales, contributing to the rapid rise of the Skyy vodka brand. Skyy Spirits was acquired by Campari Group in 2002. He was promoted to CEO of Skyy Spirits in 2005, and became chairman and CEO in 2008. When Skyy Spirits was renamed Campari America in 2012, Ruvo became Campari’s managing director for North America, establishing the management structure for what has become Campari Group’s largest business unit, accounting for more than 30% of global sales. According to Impact Databank, Campari America had volume of 5.3 million cases last year.

“Gerry initiated our first conversations with Skyy Spirits, which led to the acquisition, ultimately creating our path to opening up the United States as the company’s largest-revenue generating territory,” said Campari Group CEO Robert Kunze-Concewitz. Prior to joining Campari, Ruvo’s career included time with Paddington Corporation, Monsieur Henry (a division of PepsiCo), and Gallo. While Ruvo is retiring, he will still hold the title of Campari America honorary chairman for life.—Dan Marsteller

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