News Briefs for June 27, 2019June 27, 2019
•Sam’s Club has launched same-day beverage alcohol delivery at 215 of its stores. Instacart, the grocer’s partner, will handle the deliveries in select markets across 11 states, including Florida, California, Missouri, Hawaii, Idaho, Illinois, Ohio, Wyoming, Connecticut, Texas, and Minnesota. Sam’s Club is owned by Walmart, which also offers alcohol delivery in select markets through its Walmart Grocery service.
•Early next month, Brown-Forman will release the second expression in its relaunched King of Kentucky line. The 65.65% abv whiskey was aged for 15 years and bottled at barrel strength with minimal filtering. This release totals roughly 2,000 bottles and will be available for a suggested retail price of $250. The King of Kentucky releases will continue to launch periodically as master distiller Chris Morris selects barrels that match his standards for the label.
•Spanish import Real Sangria is launching its red and white sangrias in 250-ml. cans. Intended to draw in new consumers to the brand, the cans will be sold as a 4-pack, available nationwide and priced at $8. Additionally, the brand is debuting a redesigned logo and label alongside a new marketing campaign, #GetReál, that will run through in-store activations, social media and digital marketing, and consumer events. Real Sangria is imported by Shaw-Ross International.
•LibDib has named 20-year RNDC veteran Josh Zeller as COO. Previously director of operations at RNDC, Zeller will now handle all aspects of distributor operations, including logistics, reseller experience, and finance, at LibDib, whose proprietary technology platform provides three tier-compliant distribution services for craft spirits and wine brands. LibDib recently formed a partnership with RNDC to collaborate on the distribution giant’s new eRNDC e-commerce platform.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.