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News Briefs for July 15, 2019

July 15, 2019

•Diageo has appointed longtime Coca-Cola exec Julie Hamilton as chief commercial officer, effective August 5. She replaces former Diageo chief sales officer Tom Day, who recently became CEO of U.S. beer distribution giant Reyes Beer Division. Hamilton was most recently senior vice president, chief customer and commercial leadership officer at Coca-Cola. In her new role, she will report to Alberto Gavazzi, Diageo’s president of Latin America and Caribbean, global sales and global travel.

•Boodles Gin has launched a new pink-hued expression. Made with rhubarb, strawberries, and a blend of botanicals, Boodles Rhubarb & Strawberry gin clocks in at 70 proof and is retail priced at $24 a 750-ml. The new offering joins the flagship London Dry gin in the Boodles range, which is part of the Proximo Spirits portfolio. Boodles was up 2% to 52,000 cases in the U.S. last year, according to Impact Databank.

•A new Scotch distillery officially began welcoming whisky lovers last month. Lagg Distillery lies on the southern tip of the Isle of Arran, near the village of Lagg—an area that was a hotbed of whisky production, both legal and illicit, during the late 18th and early 19th centuries. Following two years of construction and the start of production in April, Lagg Distillery has opened its doors to the public with a new visitors center and daily tours. Whisky Advocate has more.

•Breaking Bad stars Bryan Cranston and Aaron Paul have teamed to launch an upscale mezcal brand, Dos Hombres. Made from Espadin agave in the San Luis del Rio section of Oaxaca, Dos Hombres Mezcal Artesanal is at 42% abv and is currently present in the New York and California markets, as well as on Reserve Bar, where it retails for $58 a 750-ml.

•Infinium Spirits has introduced a new lime flavor under its Seagram’s vodka brand. Retailing at $11 a 750-ml., Seagram’s Lime is at 35% abv and is rolling out nationwide. This year, all Seagram’s Vodka expressions received a label refresh. The brand was up 1.5% to 1.4 million cases in the U.S. last year, according to Impact Databank.

•Anheuser-Busch has rolled out Budweiser Harvest Reserve Deep Golden Lager, the newest limited edition brew in the Budweiser family. The 5.4% abv lager is made with domestic barley and malt and is intended as a celebration of American farmers and the harvest season. The beer is debuting this month in Des Moines, Iowa and Omaha, Nebraska and will be available through the fall. The Budweiser brand was down 6% to 12.2 million barrels last year, according to Impact Databank, ranking fourth among all beer brands in the U.S.

•Winesellers Ltd. has named Diana Farber as vice president, national accounts. Farber was most recently national accounts strategic manager at Vintus, and prior to that was vice president of national accounts at Vineyard Brands. In her newly created role at Winesellers Ltd., she will manage national account programs with a focus on expansion in the on-premise channel.

•Terlato Wines has named Trey Fletcher as senior winemaker, Sanford Winery & Vineyards. In his new role, Fletcher will be responsible for day-to-day vineyard and winery operations at Santa Barbara County-based Sanford. He spent the last eight years at Bien Nacido Vineyards in Santa Maria, as winemaker and general manager.

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