Exclusive news and research on the wine, spirits and beer business

Moët Hennessy Looks To Boost Skyside Wine Brand With North Coast Focus

July 16, 2019

Moët Hennessy Estates & Wines is aiming to highlight California’s North Coast appellation with a new range of wines from its Skyside label. Previously part of Moët Hennessy’s Napa Valley brand Newton Vineyard, Skyside is now debuting as a standalone proposition with three North Coast-appellated offerings: a Chardonnay ($20 a 750-ml.); a Red Blend ($20) combining Merlot, Petite Sirah, and Cabernet Sauvignon; and a Cabernet Sauvignon ($23).

The new wines are sourced from Mendocino, Sonoma, Lake, Solano, and Napa Counties, and are intended to showcase the favorable price-value equation of the North Coast region. Skyside is being overseen by winemaker Anne Dempsey, who also serves as Newton’s operations manager. The new range is currently rolling out nationwide and online through Moët Hennessy’s Clos19 platform.

The move to launch Skyside as a standalone brand comes as Newton sharpens the focus around its core Unfiltered Chardonnay and Cabernet Sauvignon. In recent years, the winery has produced around 10,000 cases of Unfiltered Chardonnay ($55) and 4,000 cases of Unfiltered Cabernet ($66). Newton has also expanded at the high end recently with single vineyard Cabernets from Spring Mountain, Yountville, and Mount Veeder retailing at around $190. Brand manager Olivier Gailly tells SND those wines are generating interest and helping to further premiumize the portfolio.

Moët Hennessy’s Estates & Wines lineup also includes globally-produced Chandon, New Zealand label Cloudy Bay, Australia’s Cape Mentelle, Spain’s Numanthia, and Argentina’s Terrazas de los Andes and Cheval des Andes, among others. This spring, the company made an acquisition in Provence, purchasing Cru Classé Côtes de Provence winery Château du Galoupet in a bid to capitalize on the U.S. market’s rosé trend.—Julia Higgins

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :