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Exclusive: SevenFifty, Beverage Media Join Forces To Create Online Beverage Alcohol Marketplace

July 22, 2019

SevenFifty Technologies and Beverage Media Group have formed a strategic alliance to create a comprehensive new online marketplace for beverage alcohol in the U.S. The two companies will leverage Seven-Fifty’s digital platform and Beverage Media’s business-to-business data to offer what they say will be the largest e-commerce channel for the beverage alcohol trade.

SevenFifty and Beverage Media’s combined marketplaces will contain over 1,000 distributors, 120,000 buyers, and 1 million unique product listings across the country, with expected sales volume for distributors from on- and off-premise retailers approaching $1 billion in 2019, according to the companies. The partners say the alliance will “put a more robust set of sales and intelligence tools at distributors’ fingertips, from traditional price books to game-changing reporting analytics.”

In the coming months, SevenFifty and Beverage Media plan to roll out “improved data processing and enrichment services” enabling distributors to efficiently manage portfolio data and represent their offerings in the market. “Buyers at restaurants, bars, and retailers across the country will benefit from an enhanced marketplace experience that offers an up-to-date listing of available products,” the partners noted.

The SevenFifty Beverage Media alliance comes amid a broad e-commerce push at the wholesaler tier, with major players like Southern Glazer’s, RNDC, Breakthru Beverage, and others all making moves to digitize their offerings either independently or in partnership with third-party platforms like SevenFifty.—Daniel Marsteller

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