News Briefs for July 26, 2019July 26, 2019
•Illva Saronno is set to bring its Tia Maria coffee liqueur under its own wing in the U.S. market. The Italy-based company’s Disaronno International USA subsidiary will assume sales and marketing for Tia Maria, taking over for previous importer Kobrand. Tia Maria retails at $25 a 750-ml. Disaronno USA executive vice president and general manager Ray Stoughton says the company intends to relaunch the brand with new activations in both the on- and off-premise across the top 15-20 markets in the U.S.
•Latitude Beverage has expanded its portfolio of California wines, adding two new releases to its 90+ Cellars brand and one to its Magic Door brand. To 90+ Cellars, the company has added Lot 179 Pinot Noir ($12) and Lot 173 Cabernet Sauvignon ($27). The latter is a St. Helena, Napa Valley-sourced wine that will be released as part of the brand’s Collector Series. Latitude’s third new California wine is a Rutherford, Napa Valley-sourced Cabernet Sauvignon for the Magic Door brand ($27).
•Heaven Hill Distillery has announced the launch of its 2019 Parker’s Heritage Collection release, which will be available in September. This year’s edition, the 13th in the series, is an 8-year-old rye whiskey matured in heavily charred barrels (level five char vs. the typical level 3 char used for most of Heaven Hill’s whiskies) and bottled at 52.5% abv. Heaven Hill will donate a portion of the whiskey’s proceeds to support ALS research and patient care. Parker’s Heritage Heavy Char Rye Whiskey will be available in limited quantities across the U.S. for a suggested price of $150.
•Napa Valley-based Distinguished Vineyards & Wine Partners has named Kate McManus to the newly created role of vice president of marketing. McManus will oversee marketing, DTC sales, and hospitality for the Markham Vineyards and Textbook wine brands. Additionally, she’ll work with the in-house marketing teams at Oregon’s Argyle Winery and Sonoma County’s MacRostie Winery and Vineyards. McManus comes to Distinguished Vineyards from Delicato, where she served as vice president of marketing and public relations.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.