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Beam Suntory To Build New Kentucky Distillery As Part Of $60 Million Investment

July 26, 2019

Beam Suntory has begun construction on its newest production facility, the Fred B. Noe Craft Distillery, to be based in Clermont, Kentucky. The new distillery is part of a $60 million investment behind its James B. Beam Distilling Co. unit intended to enhance its innovation and hospitality facilities.

The Fred B. Noe Craft Distillery will be the home for existing small-batch Beam Suntory Bourbons like Booker’s and Baker’s as well as newer offerings like Little Book. It will also serve as a production facility to explore new fermentation and distillation techniques. Beam Suntory also plans to upgrade its tourism facilities in Clermont, including showcases for its family of American whiskey brands, a tasting room, and customizable experiences. Overall, the company notes that it has been investing about $500 million annually in its Kentucky operations.

The new investment comes as Beam Suntory’s American whiskey portfolio continues to show strong gains. According to Impact Databank, Jim Beam rose 7.6% to 5.3 million cases in the U.S. last year (including flavors), while Maker’s Mark was up 8.8% to 1.8 million cases, Knob Creek increased 8.3% to 444,000 cases, and Basil Hayden’s grew 39.5% to 253,000 cases.—Shane English

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