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News Briefs for August 5, 2019

August 5, 2019

•Glenlivet 14-year-old, Macallan 1950, and newcomers from Oban, Hood River, and others are among the new offerings featured in Whisky Advocate’s latest whiskey roundup. The magazine’s website has all the details.

•Tequila Casa Dragones has added 11 states to its partnership with Southern Glazer’s Wine & Spirits, and is now distributed by Southern across the distributor’s entire 44-market U.S. network. Bertha González Nieves, co-founder and CEO of Casa Dragones, said the move will accelerate growth for the upscale Tequila label as it looks to capitalize on increasing demand for luxury offerings within the category. Last year, BDT Capital Partners made a majority equity investment in Casa Dragones.

•New York-based Prestige Wine Imports is launching a new brand called Sonoroso. Sourced from northern Italy, Sonoroso has a low alcohol content of 7% abv, a sweet profile, and is lightly sparkling. The brand is debuting nationwide with Sweet Red, Sweet White, and Sweet Rosé expressions retailing at $13 a 750-ml. The launch will be backed by an advertising campaign, event sponsorships, in-store tastings, and social media programs, among other initiatives. Prestige Wine Imports is the U.S. subsidiary of Italy’s Gruppo Mezzacorona.

•Seattle, Washington-based Precept Wine has appointed Zack Hilfman as senior vice president of sales, strategic development. Hilfman previously served as vice president of sales for the Northwest Division at Southern Glazer’s Wine & Spirits. In his new role, Hilfman will manage Precept’s relationship with Southern Glazer’s, including Precept’s key brands and national initiatives between the two companies. He will also be responsible for on- and off-premise activation management in Southern Glazer’s territories. Hilfman will report to Precept Wine chief sales officer Dan Ewer.

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