News Briefs for August 7, 2019August 7, 2019
•If a certain whisky has sold well for years, attracting many devoted fans along the way, what would motivate its creator to suddenly change the recipe? According to John Glaser of Compass Box, which recently unveiled a new version of The Peat Monster, it’s about catching up to the times. “The whole world appreciation for peated whisky has evolved,” he says. “And it was time for us to evolve with it.” Whisky Advocate has the full story.
•Diageo has taken a majority stake in non-alcoholic spirit brand Seedlip for an undisclosed sum. Seedlip has been part of the portfolio of Diageo-backed brand incubator Distill Ventures since 2016. Retailing at around $35 a bottle, Seedlip includes Spice 94, Garden 108, and Grove 42 varieties and is present in about 7,500 accounts throughout 25 countries. Brand founder Ben Branson will remain actively involved as a shareholder and director as Diageo looks to continue expanding Seedlip’s global presence.
•Arizona Iced Tea is entering the cannabis category, partnering with edibles producer Dixie Brands to create THC vape pens and gummies under the Arizona brand. Beverages could be added to the lineup looking ahead, the Wall Street Journal reported. Under the two parties’ letter of intent, Arizona may take a $10 million stake in Dixie brands, which is based in Colorado and is present in six states. The company is known for its Dixie Elixir THC-infused soda, but also makes edibles, tinctures, topicals, extractions, and CBD-infused products.
•Louisville, Kentucky-based Michter’s Distillery will roll out a new offering, US*1 Toasted Barrel Sour Mash Whiskey, in September. The 43% abv whiskey is made from an undisclosed mashbill and is fermented with grains from previously fermented mash. Michter’s US*1 Toasted Barrel Sour Mash Whiskey will be available in limited quantities across the U.S. for a suggested price of $60 a 750-ml.
•Wild Turkey has announced the launch of Cornerstone Rye, the fourth expression in the brand’s Master’s Keep limited edition series. The 54.5% abv rye is a blend of whiskies aged between nine and 11 years, selected by master distiller Eddie Russell. Wild Turkey Master’s Keep Cornerstone Rye is rolling out now for a suggested retail price of $175. Approximately 16,000 bottles of the whiskey are available. Last year, Campari-owned Wild Turkey was up 7.1% to 705,000 cases in the U.S., according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.