News Briefs for August 9, 2019August 9, 2019
•Bordeaux’s Chateau Climens has appointed Vineyard Brands as its exclusive U.S. importer. A premier cru of Sauternes and Barsac under the Classification of 1855, Climens has 75 acres of vineyards planted to Semillon and has been led by Bérénice Lurton since 1992. The estate was converted to biodynamic farming in 2010. Under the new agreement with employee-owned Vineyard Brands, the importer will handle the estate’s Climens and Cyprès de Climens wines, adding to a French portfolio that includes La Vieille Ferme, Miraval, Ponsot, Delamotte, and Petrus, among many others.
•Los Angeles-based Guarachi Wine Partners has extended its Parker Station brand with two new varietals, a Chardonnay and a Cabernet Sauvignon. The newcomers join Parker Station’s existing Pinot Noir—which is on pace to sell 25,000 cases this year—and their launch coincides with a repackaging effort across the brand. Parker Station’s Pinot Noir is sourced from Monterey, San Luis Obispo, and Santa Barbara, while the Chardonnay is sourced from Edna Valley, Monterey, and Santa Barbara. Both retail at $15. The Paso Robles-sourced Cabernet sells at $18.
•Avión Tequila has linked with hip-hop artist 21 Savage to launch a new campaign called “Depart. Elevate. Arrive.” Along with the new celebrity partnership and campaign, Pernod Ricard-owned Avión has unveiled a packaging revamp, and has also released a new collector’s edition featuring artwork by Mexican graphic designer Seher One. Pernod took a minority stake in the Avión brand in 2011 and acquired majority control in 2014. Avión grew 3.2% to 126,000 cases in the U.S. last year, according to Impact Databank.
•Joia Spirit, part of the Prestige Beverage Group portfolio, is launching three new low-sugar RTDs. The three canned cocktails are Sparkling Margarita, Sparkling Vodka Soda, and Sparkling Gimlet (all 6% abv), which join sparkling versions of the Cosmopolitan, Moscow Mule, and Greyhound in Joia’s lineup. Packaged in 4-packs of 12-ounce slim cans for $13, the new additions will also feature a serving facts panel listing calories and ingredients as part of Joia’s push toward nutrition transparency. Prestige acquired Joia last year.
•California’s Riboli Family Wine Estates has debuted new packaging for its Stella Rosa Peach label. Made with a blend of several white grape varietals, among them Moscato, Stella Rosa Peach is now available nationwide in 8.5-ounce, single-serve aluminum bottles ($13 a 4-pack). Stella Rosa sold 2.1 million cases in the U.S. last year, according to Impact Databank, and is now the top imported wine brand by volume in the $10-and-over tier.
•Egan’s Irish whiskey is introducing a new high-end bottling, Legacy Reserve II. A 16-year-old single malt Irish whiskey limited to 1,000 bottles, the new entry was aged in Bourbon barrels and finished in Banyuls casks. Bottled at 46% abv, Egan’s Legacy Reserve II is hitting select retailers this month, priced at $200 a 750-ml. Egan’s is part of the Ireland-based Intrepid Spirits portfolio and is imported in the U.S. by LeVecke.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.